Uber
Vietnam is a country where cash is the most common form of payment amongst people and other forms of payment such as credit cards and digital wallets are not as popular. As Uber started in Vietnam, it was accepting cash forms of payment, but was keen on encouraging Vietnamese consumers to resort to a digital means of payment instead. To achieve that goal, Uber partnered with the top Vietnamese e-wallet - application MOMO, with the message that going cashless offers a more seamless experience.